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Sypnosis

A versatile and experienced graphic designer with a proven track record of producing impactful visual solutions across various mediums. Proficient in utilizing industry-standard design software and techniques to create compelling designs that align with client branding and messaging. Skilled in collaborating with cross-functional teams and clients to understand project requirements, effectively present design concepts, and deliver exceptional results within tight deadlines. Combining a strong foundation in design principles with a passion for creativity, I consistently strive to exceed expectations and bring visions to life through the power of visual storytelling.

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Enjoy Viewing

Learning Journey

Bachelors in Visual Arts

Parul University

2017-2021

Professional Journey

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Madhyam, Madhya Pradesh
Graphic Designer Intern, May 2019 - July 2019
- A Govt. affiliated printing press, where I learnt and improvised my skills on Illustrator and photoshop to produce designs for offset printing
- Hands on experience of offset printing 
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Gromate
Graphic Designer , June 2021 - Dec 2021
- Here I was involved in creating Social media campaigns and creatives (posts) for different Ethnic wear, Jewelers, Cosmetic Accessories clients
- Worked on Brand Identity of few clients as well
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Socialee
Graphic Visualiser, Dec 2021 - Dec 2022
- Here my role was to visualize the brand's idea, their USPs and draft the idea to produce creatives for social media posts.
- I got hands on Advanced photoshop here.
- Clients forte included Surgeons, Fashion, Product based, Cosmetics, IT, AI based, Insurance and architecture.
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D art designer
Social Media Marketing Head, Jan 2023 - July 2023
- Team leading, leading campaigns, building brands through social media were some of the major roles played here by me
- Getting out the most from the juniors' potential to reach client expectation and peak client satisfaction.
- Ads ideation to get leads and increase sales of the client.
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Brainbean technolabs
Creative Marketing Operation Manager, Aug 2023 - Dec 2023
- Team Leading, Leading campaigns for International Brands including B2B and B2C mostly dealing with CBD products, Vape, Gummies, etc.
- Brand Building, Ads, content ideation, and Email Marketing
- Email campaign designs and blasting
- Operation work: Tracking the employees and preparing metrics to improve their performance
- Clientele: VapeGear, Big Apple Trading, Smoxy, Alpha Glass, RAW, Gotham Smoke, Hempthrill, Miami Dist., Maha Sembuh etc.
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Freelance
Graphic Visualizer and Social Media Analyst, Jan 2018 - Present
- Accomplished graphic visualizer and social media manager freelancer with 4+ years of experience.
Proven track record of successfully managing social media accounts, driving engagement, and growing online presence for clients.
- Strong understanding of brand identity and the ability to translate client objectives into visually compelling designs.
- Experience in creating graphics, illustrations, and animations that effectively communicate key messages and enhance brand storytelling.
- Skilled in optimizing content for various social media platforms to maximize reach and impact.
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Major Freelance Clients & Contracts

2018 - 21

Chai Zaika Cafe - Avadh Builders - Alpine Infra - Mum's Cafe - NED Studio - Hashtag Heights - The Good Dog Food Company

2022

BeyondUs Clothing - Advoiz - Ontique - Wet & Joy - The Wybe - Banyan Hills Resort - Technotree Upskill

2023

Phirse App (U.S.) - The Brand Wagon Marketing Agency - Briyani Kathe Cloud Kitchen - ScaleX Advertisement

2024

Social Voyage - Ignite Ads - Byvue Marketing - Upscale (Norway) - Fishbuddy (Norway) - Srjan Solutions - CoolBeds - Wokboyz UAE - Sadbhavana Chemicals & Dyes - Richi Travel Influencer - Webcret Info - Majesty Logistics Pvt. - Burger Khan - Swiss Cut Tools - The Taste Great Aachar

And the list keeps growing!

© 2024 by Niharika Pathak

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